Industrial Design
Merchandising
Packaging
Fragrance
Concept development for a new Alexander McQueen fragrance. The key words were Heroine and Savage Beauty. Like the models in his runway shows, the Heroine is trapped behind glass, once she is liberated her innocence is lost and becomes a symbol of power and strength. For this project we presented visual merchandising, gifting, window displays and in-store merchandising around the fragrance bottle to show how the launch of the fragrance and concept would be experienced holistically. Designed at Aruliden
