A refined space in Germany dedicated to an immersive Hugo Boss Fragrance
experience. The store opened in Zeil, Germany in 2016. A sophisticated
environment for male and female fragrances, testing, lounging, and fragrance
staging. From the 10, 3, and 1-foot displays, the store experience is
thoughtfully tailored with the iconic brand codes of Hugo Boss.
For Hugo Boss, Designed at Aruliden, New York, Industrial Design, Visual Merchandising, Retail Design
