Industrial Design
Product Design
Fragrance
Packaging
The Charlie brand is steeped in heritage; Original, Irresistible, Ambitious — ready to be modernized for today’s generation. The Generation Charlie woman lives in a radically new way. She is fearless in her pursuit of progress. She lives an exciting life on-the-go, ambitious and spirited with every step. She inspires others by living her truth. She honors her past while defining her dreams for herself, always uplifting others. These values unlock key elements for the redesign of Charlie. Designed NR2154
