Product Design
Beauty Products
Packaging
POS
Industrial Design
Streetwear fashion is a category that is seeing exponential growth with the youth consumer. Beyond product sales, the influence the youth consumer is exerting on fashion is affecting product design, marketing and distribution, from mass to luxury. The objective was to create a bodycare line specifically for the male Generation Z consumer. The brand will appeal to the streetwear community and tap into a new sets of visual, collaborative and media trends that are proving successful in capturing the attention of the male youth consumer. Let’s think of it as bodycare for the streetwear kids.
