WORK
ABOUT
KRUG
NEW YORK
Product Design
Industrial Design
Visual Merchandising
Packaging
Bottle concepts for the launch of a new champagne infused mineral water — a product that dives into the rich histories of both Saint-Géron and Krug.

Through research, a breadth of material was discovered that inspired the birth of this new, category-defining product. These bottles focus on stories that interpret infusion in different ways — borrowing from both brands and terroirs to create distinctive and ownable ideas that truly marry modernity with luxury. Designed at NR2154