Rouge Absolu lipstick from Lancôme has been an icon for many years. As generations and consumers change, the lipstick needed to evolve. The challenge was to keep enough of the iconic design elements from the brand while making something new. The solution for the Rouge Absolu lipstick led to the redesign of the entire Lancôme line of products such as the foundation, slim lipstick and cushion compact.
For Lancôme, Designed at DoThings, New York, Industrial Design, Packaging Design, Cosmetics Design