In 1994, Baron & Baron collaborated with makeup artist Francois Nars to launch his beauty brand, Nars. In 2014, Baron & Baron designed a new collection called Audacious. In 2024, to honor the 30th anniversary of NARS, we collaborated on a new design of their main lipstick collection, called Explicit. The approach was to incorporate the iconic NARS branding in a novel and unexpected way for maximum impact. The dimensional logo lives on the base of the lipstick, is bigger and bolder than ever.
For NARS, Designed at Baron&Baron, New York, Industrial Design, Packaging Design, Cosmetics Design
