In 1994, Baron & Baron partnered with makeup artist François Nars to launch
his visionary beauty brand, NARS. In 2014, they unveiled the bold Audacious
collection. To mark NARS' 30th anniversary in 2024, the brand’s signature
lipstick line was reimagined with a striking new design called Explicit. The
concept infused the iconic NARS branding in a bold, unexpected way.
The sculptural logo now commands the base of the lipstick—larger, more
dimensional, and more impactful than ever.
For NARS, Designed at Baron&Baron, New York, Industrial Design, Packaging Design, Cosmetics Design
