This press kit invited journalists and influencers to immerse themselves in
Zara’s beauty collection. Created as an experiential portfolio of campaigns,
it celebrates the brand’s core belief: there is no beauty, only beauties—each
narrative rendered with bespoke detail. The collection’s full color spectrum is
presented as a curated art piece, with hero products elegantly arranged on a
contrasting black velvet tray within.
For Zara, Designed at Baron&Baron, New York, Industrial Design, Packaging Design, Press Kit Design
