This press kit invited journalists and influencers to discover Zara’s beaury collection. Designed as an experiential portfolio of campaigns celebrating the belief at the core of the brand: There is no beauty, only beauties-each story was given a unique treatment. The spectrum of colors offered in the line was presented as an art piece, with key products arranged on a contrasting black velvet tray in the interior.
For Zara, Designed at Baron&Baron, New York, Industrial Design, Packaging Design, Press Kit Design
